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  • Pokolenie Z też przegrało - newsletter Artura Kurasińskiego

Pokolenie Z też przegrało - newsletter Artura Kurasińskiego

Dlaczego przegrali?

"Zeci". Pokolenie cyfrowe, posiadające ogromną łatwość w korzystaniu z technologii. Rodzili się z komórkami w ręku. Internet, mobile, social media - to ich naturalne miejsca gdzie czują się bezpiecznie i naturalnie. I dokładnie te same narzędzia i usługi spowodowały, że już dzisiaj możemy mówić o "straconym pokoleniu" nie z powodu traumatycznych przeżyć wojennych ale dyktatu technologii.

Telefon komórkowy z aplikacjami jest oknem na świat, miernikiem "normalności" i wyrocznią. Czy jestem fajny? Czy ludzie mnie lubią? Czy ubieram się odpowiednio cool?

Po 2011 roku amerykańscy badacze zaobserwowali falę depresji jaka pojawiła się wśród młodzieży. Oprócz tego zjawiska badacze obserwują zmniejszoną aktywność seksualną i spotykanie się na randkach. Powodów możemy się domyśleć - internet i komunikatory.

"Przyjaciele" pączkują w mediach społecznościowych oceniając i wpływając na zachowanie młodych osób. Co prawda dla Millenialsów (deklaratywnie) liczą się prawdziwe relacje, rodzina i głęboka więź ale to nie musi być realizowane w tradycyjny sposób - tweety, skype i snap też pozwalają na wymianę informacji.

Efektem ubocznym jest "ekonomia lajków" czyli przekładania każdego działania na tani poklask oraz wytworzenie potrzeby szybkiego wynagradzania. Cele takie jak odłożenie na mieszkanie za 20 lat czy zainwestowanie 5 lat w studia są równie realne jak niezrozumiale odległe. Każda następna moda trwa tygodnie a nie lata. Seriale, gwiazdy popkultury, wydarzenia - to wszystko zlewa się w jeden ciąg statusów. Liczy się tylko tu i teraz i moja grupa rówieśników cały czas pozostająca w trybie "always on".

Wieczna rywalizacja, brak poczucia realizowania czegoś potrzebnego, uczucie nieszczęścia i brak umiejętności wchodzenia w dojrzałe i głębokie relacje. To wszystko 24h na dobę, online, dostęp przez aplikację na telefonie z którym zasypiają i budzą się.

A za rogiem powoli dojrzewa Pokolenie C.

Artur Kurasiński

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